Milestone’s CFO Services deliver strategic support for a SaaS start-up

The Milestone Team November 9, 2023

“The partnership gives us the confidence that we’re making the correct decisions based on good information. With Milestone we consider all the different alternatives and they help us arrive at the right decision.”  Tom Millay, DemandJump – CEO


Following the departure of their CFO, DemandJump found themselves at a crossroads. They knew they had to find the right partner to help them fill the void and execute their growth plans.


DemandJump hired Milestone in 2021 to provide fractional accounting and CFO services and never looked back. Combining experienced leadership with best-in-class technology applications, Milestone made an immediate impact.  


Since hiring Milestone, DemandJump has been able to improve the day-to-day efficiencies of their back-office operations and position the company to scale.  The strategic guidance they receive also allows them to confidently make informed decisions.

DemandJump was founded in 2015 and is a marketing strategy platform that helps SaaS companies achieve Page 1 search rankings. With the growing need for digital marketing services and content marketing strategies, DemandJump found themselves well positioned to make an impact in the industry. Leveraging their proprietary platform and unique pillar-based content strategy, DemandJump grew rapidly and has achieved great success in a relatively short period of time.   When their CFO left the company in 2021, the leadership team felt like a change needed to be made. They were looking for a partner that could cover both the day-to-day bookkeeping as well as the strategic CFO needs of the company.  Milestone was hired based on their SaaS experience and strong reputation for delivering results.  

Tom Millay is an experienced executive with a proven track record of success. When Millay joined DemandJump in 2022 as the CEO, Milestone was already in place, and he recognized immediately the positive impact they were having. He noted, “The partnership works really well and goes beyond basic accounting services. The consulting and strategicadvice we receive from Milestone have been invaluable.” 

The hands-on guidance that DemandJump received gave them peace of mind when it came to decision-making and day-to-day operations. Millay added “One of the things that we value the most with Milestone is the CFO support. We’re able to get excellent guidance from an advisor who understands our industry and can relate our situation.” As Millay has learned throughout his career there is no substitute for experience.

Another critical piece of the puzzle is the role that technology plays in modern business. Milestone makes use of best-in-class tools to improve operational efficiencies and provide a better flow of information.. When asked about the role technology plays in their day-to-day operations Millay said, “It is an important factor in how we make decisions. Their use of robust forecasting tools helps us quickly run different scenarios and understand a range of potential outcomes.  It has been a game-changer for us in terms of making confident business decisions.”

With Milestone’s help, Millay and DemandJump find themselves well positioned to continue to grow the business for years to come. 

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